Sony at Sears

Retail

Kurzman Architecture was retained by Sony to team up with Sears in developing this new “store-within-a-store” concept. Leading the design team, Kurzman Architecture brought a dynamic, new design defining the “worlds” of Sony products within the design elements and worked closely with Sony and Sears marketing staff in developing product placement, signage and graphics within a 3-dimensional environment of brightly colored curved back-lit fixtures. The resulting ensemble leads customers through the many facets of the Sony entertainment brands.